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Don’t Let Social Media Scare You! Small business owners are afraid of social media because it’s such a large beast. Just remember: Consistency is key! Don’t Let Social Media Scare You We hear it all the time.  Small business owners are afraid of social media because it’s such a large beast they truly don’t know where to begin! So, instead of jumping in headfirst and being swallowed whole by the ever-changing world of digital marketing, they choose to just ignore social media completely. Don’t...

Now is the time to consider the benefits of a marketing strategy session for your small business. With ever changing technology and new and improved digital marketing techniques,  the benefits of a marketing strategy session are critical to helping your business scale.  Benefits to a marketing strategy session include:  One on One Time: A marketing strategy session offers you one on one, face to face (or Zoom to Zoom), dedicated alone time with your marketing strategist. During this uninterrupted time, you’re able to...

The age-old adage, the marketing rule of 7, basically means a prospective client or customer needs to see or hear your message at least 7 times before they take action and buy your product or use your services.  In the days of Covid-19 and social distancing, reaching new customers is harder than ever before. Because of that, we believe, the marketing rule of 7 has now become the marketing rule of 11. This is because we’re all so inundated with news,...

Did You Know the American Disabilities Act (ADA) Extends To Websites?  *The American Disabilities Act and Website Compliance are two things a lot of people in business don't know about. With a large increase in lawsuits its time to make sure your website meets ADA standards* The American Disabilities Act (ADA) is a federal law which protects those with physical disabilities from discrimination. Amongst other regulations, it requires physical accommodations such as elevators, ramps, and handicap parking be available in most buildings,...

The summer slump is just around the corner, and it’s a time when website traffic has slowed down, the phones aren’t ringing quite as often, and clients are harder to reach.  As the social distancing bans are being lifted, and people are venturing out on vacations, now is the perfect time to initiate these 5 summer slump pick me ups for small businesses:   Re-evaluate marketing plans. Set aside time during the summer slump to dig deep into ads, analytics, systems, landing pages,...

Social Distancing to Social Listening *Small businesses should begin their transition from social distancing to social listening by engaging with their clients and finding out what their needs truly are*  The business world is in a weird position at the moment. A world where some small businesses are opening full-time, others aren’t opening at all, others are opening odd hours, and some still have no idea what to do.  The bottom line is we all need to get back to business, and believe...

Emergency preparedness plans for small businesses should be front and center in the wake of the Covid-19 pandemic and with hurricane season fast approaching.  Natural disasters can flatten small businesses in a single swipe, and statistics show locally-owned shops need only be closed as little as five days before their doors are shuttered for good...

It’s time to get real about working from home and lay down some quality tips for working remotely.  Too often we see work from home tips like “save time for self-care” and “find a work buddy”. Um, no.  While those are all well and good in the grand scheme of things, the whole point of working remotely is to get the job done, no?  Here at Green Bag Designs we’re seasoned remote workers. From client meetings to networking functions to satellite offices, working remotely...

*These Spring Cleaning Tips For Your Computer are a great way to keep yourself busy is you’re cooped up at home during the April showers* The sun is shining, the birds are singing, and the flowers are blasting pollen bombs in the breeze. Probably time for a little spring cleaning, huh?  As you clean out our closets and wipe away the winter blues, don’t forget to freshen up your workspace as well! Follow these 5 spring cleaning tips for your computer to get...