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Google My Business and Why Your Small Business Needs It

In Tips & Tools by Amber Forbes

What’s Google My Business?  Google My Business is a tool that enables business owners to manage and optimize their company in Google’s local search rankings.  If you’ve ever seen a box on the right side of the page pull up on a local Google search, that is a Google business profile.  Were you aware anyone can set up a business …

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12 Free Ways to Promote Your Small Business in 2021

In Tips & Tools by Amber Forbes

Our gift to you is 12 free ways to promote your small business in 2021!  Digital marketing is on the brink of a major shift. Can you feel it? Marketing strategies are moving back to where they should have been all along: building relationships with clients, reliable relationships and customer service, 100% client satisfaction, and a wonderful customer experience.  One …

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Small Business Saturday Amid Covid

In Tips & Tools by Amber Forbes

What is Small Business Saturday?  Believe it or not, Small Business Saturday was created by American Express! The thriving credit card company believed smaller, more localized shops were at the core of America’s neighborhoods, and smack dab in the middle of the 2010 recession the #shopsmall movement and Small Business Saturday® was born!   When is Small Business Saturday? Small Business …

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Don’t Let Social Media Scare You

In Social Media, Tips & Tools by Amber Forbes

Don’t Let Social Media Scare You! Small business owners are afraid of social media because it’s such a large beast. Just remember: Consistency is key! Don’t Let Social Media Scare You We hear it all the time.  Small business owners are afraid of social media because it’s such a large beast they truly don’t know where to begin! So, instead …

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The Benefits of a Marketing Strategy Session

In Tips & Tools by Amber Forbes

Now is the time to consider the benefits of a marketing strategy session for your small business. With ever changing technology and new and improved digital marketing techniques,  the benefits of a marketing strategy session are critical to helping your business scale.  Benefits to a marketing strategy session include:  One on One Time: A marketing strategy session offers you one on …

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How the Marketing Rule of 7 is More Like the Marketing Rule of 11

In Tips & Tools by Chris Majernik

The age-old adage, the marketing rule of 7, basically means a prospective client or customer needs to see or hear your message at least 7 times before they take action and buy your product or use your services.  In the days of Covid-19 and social distancing, reaching new customers is harder than ever before. Because of that, we believe, the …

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American Disabilities Act (ADA) and Website Compliance

In Tips & Tools by Amber Forbes

Did You Know the American Disabilities Act (ADA) Extends To Websites?  *The American Disabilities Act and Website Compliance are two things a lot of people in business don’t know about. With a large increase in lawsuits its time to make sure your website meets ADA standards* The American Disabilities Act (ADA) is a federal law which protects those with physical …

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5 Summer Slump Pick-Me-Ups for Small Businesses

In Tips & Tools by Amber Forbes

The summer slump is just around the corner, and it’s a time when website traffic has slowed down, the phones aren’t ringing quite as often, and clients are harder to reach.  As the social distancing bans are being lifted, and people are venturing out on vacations, now is the perfect time to initiate these 5 summer slump pick me ups …

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Social Distancing to Social Listening: Connecting With Your Clients on a Deeper Level

In Tips & Tools by Amber Forbes

Social Distancing to Social Listening *Small businesses should begin their transition from social distancing to social listening by engaging with their clients and finding out what their needs truly are*  The business world is in a weird position at the moment. A world where some small businesses are opening full-time, others aren’t opening at all, others are opening odd hours, …

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Emergency Preparedness Plans for Small Businesses

In Tips & Tools by Amber Forbes

Emergency preparedness plans for small businesses should be front and center in the wake of the Covid-19 pandemic and with hurricane season fast approaching.  Natural disasters can flatten small businesses in a single swipe, and statistics show locally-owned shops need only be closed as little as five days before their doors are shuttered for good…especially if there is no emergency …