The Value of Branding Photos

In Tips & Tools by Chris MajernikLeave a Comment

Branding photos are a game changer.

If you are looking to take your business to the next level, proper branding is crucial.  A consistent message, voice, and values are added bonuses, but they’re not enough to make your brand stand out.

In today’s technological world, simply put, pictures or it didn’t happen.  

Why bother with branding photos?

Our world is constantly inundated by advertisements, bright colors, and flashing lights.  We are so saturated by sales we have nearly become numb to them. Thus, in today’s market, the most effective advertisement is one that doesn’t feel like an advertisement. Consumers or potential clients want to feel like they are doing business with a buddy.  Someone they know and can trust. The best way to foster this kind of engagement with your company is to show your audience who you are.  

Que, branding photos.

If the only photos of your products or your team are the consumer-generated, cell phone photos on Yelp! or Facebook, you are in trouble, my friend. Using substandard photos to market your business is a little like showing up for a job interview in yoga pants.  No one is taking you seriously.

Where can you find a branding photographer, in budget?

If you are local to Charleston, check out the amazing Abby Murphy.  Abby works with clients to highlight all the things that make their business uniquely awesome! If you are located elsewhere, give us a call.  We have an extensive network of great photographers to recommend.

No matter where you are located or what phase your growing business is in, branding photos are a must!

 

Leave a Comment