What is Small Business Saturday? Believe it or not, Small Business Saturday was created by American Express! The thriving credit card company believed smaller, more localized shops were at the core of America’s neighborhoods, and smack dab in the middle of the 2010 recession the #shopsmall movement and Small Business Saturday® was born! When is Small Business Saturday? Small Business …
Don’t Let Social Media Scare You
Don’t Let Social Media Scare You! Small business owners are afraid of social media because it’s such a large beast. Just remember: Consistency is key! Don’t Let Social Media Scare You We hear it all the time. Small business owners are afraid of social media because it’s such a large beast they truly don’t know where to begin! So, instead …
The Benefits of a Marketing Strategy Session
Now is the time to consider the benefits of a marketing strategy session for your small business. With ever changing technology and new and improved digital marketing techniques, the benefits of a marketing strategy session are critical to helping your business scale. Benefits to a marketing strategy session include: One on One Time: A marketing strategy session offers you one on …
How the Marketing Rule of 7 is More Like the Marketing Rule of 11
The age-old adage, the marketing rule of 7, basically means a prospective client or customer needs to see or hear your message at least 7 times before they take action and buy your product or use your services. In the days of Covid-19 and social distancing, reaching new customers is harder than ever before. Because of that, we believe, the …
Website Facelift w/ One Coast Design
*A website facelift is great way to refresh your website, highlight your services, and refocus your brand without the effort of a brand new website design* We are so excited to share this website design launch with y’all, not only because Michelle is a really great client, but also because we’re really proud of how beautiful, streamlined, and cohesive this …
American Disabilities Act (ADA) and Website Compliance
Did You Know the American Disabilities Act (ADA) Extends To Websites? *The American Disabilities Act and Website Compliance are two things a lot of people in business don’t know about. With a large increase in lawsuits its time to make sure your website meets ADA standards* The American Disabilities Act (ADA) is a federal law which protects those with physical …
5 Summer Slump Pick-Me-Ups for Small Businesses
The summer slump is just around the corner, and it’s a time when website traffic has slowed down, the phones aren’t ringing quite as often, and clients are harder to reach. As the social distancing bans are being lifted, and people are venturing out on vacations, now is the perfect time to initiate these 5 summer slump pick me ups …
Social Distancing to Social Listening: Connecting With Your Clients on a Deeper Level
Social Distancing to Social Listening *Small businesses should begin their transition from social distancing to social listening by engaging with their clients and finding out what their needs truly are* The business world is in a weird position at the moment. A world where some small businesses are opening full-time, others aren’t opening at all, others are opening odd hours, …
Emergency Preparedness Plans for Small Businesses
Emergency preparedness plans for small businesses should be front and center in the wake of the Covid-19 pandemic and with hurricane season fast approaching. Natural disasters can flatten small businesses in a single swipe, and statistics show locally-owned shops need only be closed as little as five days before their doors are shuttered for good…especially if there is no emergency …
Tips for Working Remotely
It’s time to get real about working from home and lay down some quality tips for working remotely. Too often we see work from home tips like “save time for self-care” and “find a work buddy”. Um, no. While those are all well and good in the grand scheme of things, the whole point of working remotely is to get …