A new year means new beginnings and businesses tend to get gung ho about gaining new clients, sometimes forgetting about the importance of keeping the customers they already have. Don’t make the mistake of focusing all of your attention on acquisition when you should be centering on customer retention. What is customer retention and why is it important? Customer retention …
Green Bag’s Annual Marketing Plan Membership
An annual marketing plan is a basic need for all businesses. Here’s why: The ways to convey marketing messages are ever-evolving (think WhatsApp, TikTok, Facebook Live, and remember Keek?!?). When these new avenues come about so quickly, marketing messages are often rushed, causing off-kilter branding, errors in delivery, missed opportunities, and lost goals. A well-thought-out, expertly crafted annual marketing plan …
How to Highlight Your Holiday Marketing
With the holidays abound and ads flowing into everyone’s face from near and afar, you’re probably wondering how to highlight your holiday marketing. There is one question you need to ask yourself before starting an ad campaign: are you after one-off customers just for the holidays, or are you trying to build relationships with followers who will continually come back …
Free Tools to Get Your Small Business Holiday Ready
*These free tools will get your small biz holiday ready and in tip-top shape just in time for the busy holiday season. The holiday season is right around the corner, and the tips you put into motion RIGHT NOW will have the most impact in the shortest amount of time. There are myriad small business tools to use, but we’ve …
Email Marketing Tips
Need email marketing tips? Green Bag Designs has you covered. In a world full of TikToks, Instagram, Facebook, and other various avenues of paid advertising, email marketing still reigns supreme. At the end of the day, email marketing has an average return on investment (ROI) of $42 for every $1 spent. Email Marketing Tips If you haven’t yet used email …
How Do I Get Discovered on Google?
How do I get discovered on Google? It’s the high count query every small business owner, entrepreneur, and growing professional asks on the reg. The simple answer? The bad news is there is not a quick fix to getting discovered on Google, but the necessary steps to get yourself front and center of your ideal client are easy to execute. …
What is a Sales Funnel and How Do They Work?
What is a sales funnel? This is a question we get asked every day, and the answer is really quite simple. A sales funnel is the pathway you lay down to lead the way for prospective clients to purchase your products &/or services. There are varying models, templates, forms, and formulas different businesses and marketing companies use to form their …
12 Free Ways to Promote Your Small Business in 2021
Our gift to you is 12 free ways to promote your small business in 2021! Digital marketing is on the brink of a major shift. Can you feel it? Marketing strategies are moving back to where they should have been all along: building relationships with clients, reliable relationships and customer service, 100% client satisfaction, and a wonderful customer experience. One …
Google Ads Won’t Break Your Budget
For Small Business Owners who are ready to get into advertising and want to get the most bang for their buck, Google Ads is the way to go. Why should use Google Ads? Intent: Yes, you could try Facebook or Instagram Ads, but there is one key difference. When advertising to people on FB or IG, you’re not advertising to …
How to Create a Social Media Calendar
A social media calendar is a blueprint for your company’s marketing strategy. It’s a way to align your vision for the marketing team, to ensure the business’s website and social media channels are strong, focused, and efficient. What is a social media calendar? Social media calendars, also known as content calendars or editorial calendars, can be planned out monthly, quarterly, …