Digital marketing is ever-changing, but your current marketing strategy may not need a total overhaul to keep up with current trends. Sometimes it just takes a bit of fine-tuning to keep your business booming.  Instagram: Consider implementing shoppable posts in your feed. 54% of users research products on socials before they make purchases. If you sell a product, make it easier for consumers to get to your store by linking directly to your merchandise through your social posts, stories, and Instagram...

Republishing blog posts is a great way to freshen up insights, strengthen your website’s SEO, and get new eyes on your business's most popular content and advice.  Think about it: you’ve taken the time and worked hard on creating content. It makes sense to recycle your efforts when the articles are still relevant and applicable.  Republishing blog posts:  Refreshes your content in search engines and ranking results. Easily fills your content calendars without too much effort during busy times of the year. Updates your website...

Nestled in between the crazies of Black Friday and the lazies of Cyber Monday are the amazing shoppers of Small Business Saturday. Started by American Express back in 2010, Small Business Saturday has become a widely recognized national holiday and one of the busiest shopping days of the year.  But, don’t be deceived! Small Business Saturday is not just for small businesses who have products either. The Shop Local day applies to any small company, store, online product, or sole proprietorship...

The end of 2019 is near, and it’s high time small business owners start thinking about fresh new marketing strategies for 2020!  In the ever-changing digital marketing world, small business owners and entrepreneurs must stay ahead of their competition and keep their eyes set in the future if they want to win the prize in the end.  Going Green is Held in High Esteem Plant-based ingredients, global warming, and organic materials and recyclable packaging are all on the minds of today’s consumer so...

Are you chaperoning a school trip, going on a vacation or holiday and terrified to unplug from your business? We feel you! That's why we have become the masters of working from anywhere. Here are our tips and tricks for working when you are out of the office. Be Prepared, girl scout! Be sure you have a fully stocked work bag. Devices, chargers, headphones and all! We also like to include some pens and paper for some good,...

First, congratulations on scheduling a meeting to discuss marketing your awesome small business! (Tiny Trumpet Noises) Now, let’s get started. Below you will find a complete list of everything you will need to bring along to make your marketing meeting run smoothly.  Are you meeting to discuss your website?  If you are meeting to discuss improvements to your site or a complete site redesign you should bring a few basic things to the meeting.  One, access to your site.  This means username and password...

As the old saying goes, if you build a Shopify store they will come, right?  Probably not. Especially if your Shopify store doesn’t have a solid Search Engine Optimization (SEO) strategy put into place. The main objective of a Shopify store is to find potential clients and convert them into loyal, repeat customers. Shopify SEO strategies will help search engines like Google find your store thereby helping shoppers find you as well. Maximize...

Ninja Forms for Wordpress is easily one of the most well-built, user-friendly, custom form builders for website designers. Our latest website design project was for Grace.Etiquette.Manners (GEM), a locally based Charleston company who provides age-appropriate instruction aimed at developing respectful manners and relationships with kids. GEM’s gorgeous new site now offers online registration for their courses, so they required a detailed and interactive enrollment form which reacted to visitor actions and collected payments while compiling client registration information into a...