For Small Business Owners who are ready to get into advertising and want to get the most bang for their buck, Google Ads is the way to go. Why should use Google Ads? Intent: Yes, you could try Facebook or Instagram Ads, but there is one key difference. When advertising to people on FB or IG, you’re not advertising to …
How to Create a Social Media Calendar
A social media calendar is a blueprint for your company’s marketing strategy. It’s a way to align your vision for the marketing team, to ensure the business’s website and social media channels are strong, focused, and efficient. What is a social media calendar? Social media calendars, also known as content calendars or editorial calendars, can be planned out monthly, quarterly, …
Small Business Budgeting
Small business budgeting is a requirement when you’re an entrepreneur. From networking with new clients to marketing costs to developing a website to building your brand, there are key components to starting a business, and they all cost money. Small business budgeting is imperative in order to maintain a bountiful, well-established company, and it’s not as hard to keep your …
6 Ways Building a Website is Like Building a House
*Building a website is like building a house! Each has a specific layer that must work together with the other components to stand strong* Every business needs a website. However, we know the idea of building a website, with all of the terminology, vocabulary and rising costs, can be extremely intimidating. This in itself can cause people to forgo websites …
The Best Video Equipment for Video Marketing
We consulted with our videographer to bring you the most affordable and best video equipment for your video marketing, Tik Tok and Instagram Reels! Video Marketing In case you didn’t know it, video is a major player when it comes to digital marketing. With apps like Tik Tok and features like Instagram Reels, it’s important to incorporate video into your marketing …
What’s In the Green Bag?
We’ve discussed many times how the Green Bag came to be, and how Kate Spade changed my life, but have we fully disclosed what tricks and treats we have inside the bag? Obviously we can’t hand out all the sweets, but we can give you the structure of who we are and how we work so we can see if …
Google My Business and Why Your Small Business Needs It
What’s Google My Business? Google My Business is a tool that enables business owners to manage and optimize their company in Google’s local search rankings. If you’ve ever seen a box on the right side of the page pull up on a local Google search, that is a Google business profile. Were you aware anyone can set up a business …
12 Free Ways to Promote Your Small Business in 2021
Our gift to you is 12 free ways to promote your small business in 2021! Digital marketing is on the brink of a major shift. Can you feel it? Marketing strategies are moving back to where they should have been all along: building relationships with clients, reliable relationships and customer service, 100% client satisfaction, and a wonderful customer experience. One …
Small Business Saturday Amid Covid
What is Small Business Saturday? Believe it or not, Small Business Saturday was created by American Express! The thriving credit card company believed smaller, more localized shops were at the core of America’s neighborhoods, and smack dab in the middle of the 2010 recession the #shopsmall movement and Small Business Saturday® was born! When is Small Business Saturday? Small Business …
Don’t Let Social Media Scare You
Don’t Let Social Media Scare You! Small business owners are afraid of social media because it’s such a large beast. Just remember: Consistency is key! Don’t Let Social Media Scare You We hear it all the time. Small business owners are afraid of social media because it’s such a large beast they truly don’t know where to begin! So, instead …