Emergency preparedness plans for small businesses should be front and center in the wake of the Covid-19 pandemic and with hurricane season fast approaching. Natural disasters can flatten small businesses in a single swipe, and statistics show locally-owned shops need only be closed as little as five days before their doors are shuttered for good…especially if there is no emergency …
Tips for Working Remotely
It’s time to get real about working from home and lay down some quality tips for working remotely. Too often we see work from home tips like “save time for self-care” and “find a work buddy”. Um, no. While those are all well and good in the grand scheme of things, the whole point of working remotely is to get …
5 Spring Cleaning Tips for Your Computer
*These Spring Cleaning Tips For Your Computer are a great way to keep yourself busy is you’re cooped up at home during the April showers* The sun is shining, the birds are singing, and the flowers are blasting pollen bombs in the breeze. Probably time for a little spring cleaning, huh? As you clean out our closets and wipe away …
How Your Small Business can Cruise Through the Coronavirus
I was supposed to go on a cruise…to Italy. I’ve been planning this trip for over nine months, dreaming of that sweet, delicious homemade pasta and tiramisu on my perfect vacation. And then…well, all this happened. Am I bummed? Yep. Do I want to shove my face with excess carbs while I google pictures of the Amalfi coast? (look at …
Listen and Learn from Local Charleston Business Podcasts
Listening to business podcasts should be on your to do list every day of the week. For just minutes a day, you can learn from Charleston’s, the country’s or even the world’s leading pioneers in small business, entrepreneurship, digital marketing, social media, and any niche you can dream. Business podcasts are like free mentors, offering deep insights, rational statistics, marketing …
Choosing Brand Colors for Your Business
Did you know choosing brand colors for your business can play a major part in its sales and growth? Science spins the color wheel, with top companies and influencers utilizing the psychology of color to garner the attention of customers, strengthening their brand associations and provoking purchases and sales. Think about some of the biggest brands in the world. Their …
The Cost of Website Maintenance
Improper website maintenance can cost ya…big time. With the world on watch as the coronavirus spreads and economies fearing global contagion, now is as good as a time as any for small businesses to review their websites to ensure their sites aren’t subjected to viruses and vulnerabilities. Improperly website maintenance can easily be compromised by malware and hackers leading to …
Fine Tune Your Digital Marketing Strategy
Digital marketing is ever-changing, but your current marketing strategy may not need a total overhaul to keep up with current trends. Sometimes it just takes a bit of fine-tuning to keep your business booming. Instagram: Consider implementing shoppable posts in your feed. 54% of users research products on socials before they make purchases. If you sell a product, make it …
Giving Old Content New Life in the New Year
Republishing blog posts is a great way to freshen up insights, strengthen your website’s SEO, and get new eyes on your business’s most popular content and advice. Think about it: you’ve taken the time and worked hard on creating content. It makes sense to recycle your efforts when the articles are still relevant and applicable. Republishing blog posts: Refreshes your …
How to Light Up Your Sales Tree
During the holidays you’ll see colorful flashing ads, glittering graphics, and fancy shining things all offering discounts, incentives, and freebies in the hopes that you’ll walk through the door and buy all the things! Here’s the thing though…once the holidays are over? Fancy signs come down, free stuff goes away, and the same old marketing tactics come back out to …