Listening to business podcasts should be on your to do list every day of the week. For just minutes a day, you can learn from Charleston’s, the country’s or even the world’s leading pioneers in small business, entrepreneurship, digital marketing, social media, and any niche you can dream. Business podcasts are like free mentors, offering deep insights, rational statistics, marketing …
Choosing Brand Colors for Your Business
Did you know choosing brand colors for your business can play a major part in its sales and growth? Science spins the color wheel, with top companies and influencers utilizing the psychology of color to garner the attention of customers, strengthening their brand associations and provoking purchases and sales. Think about some of the biggest brands in the world. Their …
The Cost of Website Maintenance
Improper website maintenance can cost ya…big time. With the world on watch as the coronavirus spreads and economies fearing global contagion, now is as good as a time as any for small businesses to review their websites to ensure their sites aren’t subjected to viruses and vulnerabilities. Improperly website maintenance can easily be compromised by malware and hackers leading to …
Fine Tune Your Digital Marketing Strategy
Digital marketing is ever-changing, but your current marketing strategy may not need a total overhaul to keep up with current trends. Sometimes it just takes a bit of fine-tuning to keep your business booming. Instagram: Consider implementing shoppable posts in your feed. 54% of users research products on socials before they make purchases. If you sell a product, make it …
Giving Old Content New Life in the New Year
Republishing blog posts is a great way to freshen up insights, strengthen your website’s SEO, and get new eyes on your business’s most popular content and advice. Think about it: you’ve taken the time and worked hard on creating content. It makes sense to recycle your efforts when the articles are still relevant and applicable. Republishing blog posts: Refreshes your …
How to Light Up Your Sales Tree
During the holidays you’ll see colorful flashing ads, glittering graphics, and fancy shining things all offering discounts, incentives, and freebies in the hopes that you’ll walk through the door and buy all the things! Here’s the thing though…once the holidays are over? Fancy signs come down, free stuff goes away, and the same old marketing tactics come back out to …
Gearing Up for Small Business Saturday
Nestled in between the crazies of Black Friday and the lazies of Cyber Monday are the amazing shoppers of Small Business Saturday. Started by American Express back in 2010, Small Business Saturday has become a widely recognized national holiday and one of the busiest shopping days of the year. But, don’t be deceived! Small Business Saturday is not just for …
Small Business Marketing Trends in 2020
The end of 2019 is near, and it’s high time small business owners start thinking about fresh new marketing strategies for 2020! In the ever-changing digital marketing world, small business owners and entrepreneurs must stay ahead of their competition and keep their eyes set in the future if they want to win the prize in the end. Going Green is …
How to Avoid Burnout in your Business
Burnout is real yall, but we have some great tips to avoid burnout in your business. We aren’t just marketing mavens we are also small businesswomen. So, we feel your struggle!
How To: Work from Anywhere
Are you chaperoning a school trip, going on a vacation or holiday and terrified to unplug from your business? We feel you! That’s why we have become the masters of working from anywhere. Here are our tips and tricks for working when you are out of the office. Be Prepared, girl scout! Be sure you have a fully stocked work …