Effective web design that invites visitors to each page—and converts them into customers—isn’t as easy to achieve as you might think. In our experience, there are several thoughts and theories about web design that simply aren’t true. We’re debunking our top five most common myths below, in hopes that it makes your web design process a little easier.
Websites are expensive to build
Let’s start with the one we hear the most. Websites can range from $500 (and sometimes lower) to $10,000 and up. The cost is based on several factors, like target market, purpose of site, search engine optimization, and design elements. If you’re working on a budget, it’s often an option to build the site in stages, and grow as your business grows. Not sure if your dream site fits within your tight budget? Give us a call, and we’ll crunch the numbers.
I don’t need my own images, I can just google some
Your own imagery helps make your site different and tell your unique story. Just make sure your images are professionally done. Taking images from Google, without having the license to them, is stealing, and can result in a fine. This is especially true when “borrowing” images with watermarks, or anything that’s copyrighted. If your image is found (which is super easy due to google image searches), you could be fined several thousands of dollars. Your web designer will not cover these costs, so make sure you have the legal right to use the photos you provide.
White space is wasted space
White space makes for a clean and simple look to websites. It allows you to use bold text and bright colors to make your message stand out to readers. You want your calls to action to stand out more, giving the user an idea of what to do next, which makes the use of white space necessary for web design.
Once your websites up, you don’t have to touch it again
One mistake many people make is assuming that web design projects are completed upon launch date. That’s like saying that the window of your store must constantly remain the same. The process of creating a website should be ongoing; you need to keep updating, adding and innovating. It’s important to monitor what works—and what doesn’t work—for your target audience. Only then will you be able to turn your website into a powerful sales tool. Design trends are constantly evolving, so it’s a good idea to do a redesign every two to three years to make sure your site is functioning as strong as possible.
Your website is your biggest sales tool
Your website is a great tool to sell your business, but it should by no means be your largest, or your only sales tool in your arsenal. It could take months before your site is properly indexed, and your SEO starts to kick into gear. Utilize your social media to increase traffic to your site, and make sure to set up your Google Business page and Google Analytics to make sure you know what’s working. Not sure what other marketing tools to use? Schedule a complimentary consultation with us, and we’ll figure out the tools you need to maximize your marketing budget.