Branding photos are a game changer. If you are looking to take your business to the next level, proper branding is crucial.  A consistent message, voice, and values are added bonuses, but they’re not enough to make your brand stand out. In today’s technological world, simply put, pictures or it didn’t happen.   Why bother with branding photos? Our world is constantly inundated by advertisements, bright colors, and flashing lights.  We are so saturated by sales we have nearly become numb to...

What is an SSL Certificate? An SSL Certificate is an encrypted link between the web server and the web browser.  This encrypted link ensures that all of the information passed between the two remains private.  The SSL Certificate has the following information: the name of the holder, a serial number and expiration date, a copy of the certificate holders public key, and the digital signature of the certificate-issuing authority.   Basically, think of the SSL certificate as your websites passport to connect...

First off, if you aren’t sending out cards a few times a year to your clients (past and present), we should chat.  Second, Thanksgiving may seem like an unusual time of year to send out a card to your clients.  However, we believe it’s the best time! Here’s why: They are Unique Most businesses will send out a card around Christmas or New Year’s.  Stand out from the crowd and avoid getting lost in the card shuffle by beating everyone to...

Myths about social media run rampant in today's marketing world.  Most businesses are aware they should be on social media in some capacity but feel overwhelmed in trying to navigate it.  If you find yourself in this boat, sit back, take a deep breath and learn the truth behind a few of the biggest myths: Myth One:  A Tech Savvy Family Member or “Intern” Can Run My Business’ Social Media Truth:  A tech-savvy teenager or job-hungry interns may impress you...

When creating your website, it’s common to want an email address to go with your new company name and domain.  No matter your domain provider (i.e. Godaddy, NameCheap, Squarespace), you can host your email through several options.   The three most common options we see for email are below:   Microsoft Outlook: MS Office 365 can provide email for your domain.  The expense is usually around $5/month, and can be set up in your domain provider or through your Microsoft Account.  Learn how...

We had a blast working on Charleston Pro Bono’s new website!   Charleston Pro Bono, for the public good. Charleston Pro Bono is a truly amazing organization. They provide civil legal aid to eligible low-income residents of Charleston County at no cost to the clients.  They are able to do this through various government and foundation grant awards, in addition to the incredible support of the Charleston legal community. Through donations and volunteer services, as well as through engagement in Charleston Pro...

Free Resources! Free Resources are a game changer when you own your own business.  We know, just like us, you care where every business dollar goes. You could spend up to $500.00 on a single stock image!  Sure, there are times it’s worth it to shell out a little for a unique image, however, most of the time, the free version will do just fine. Here are some of our favorite free resources! Unsplash Unsplash is a photographic Mecca of copyright-free images,...

Are you currently using Squarespace as your site platform?  It’s easy to love the clean lines and functionality of Squarespace, but still crave the ability to make your site more “you”.   Add a video to your header: In most templates where you can add images into the header sections of your site, you can also embed a video to autoplay.  Need a video?  We can film one for you, or you can often get a great one from Shutterstock.com Remove...

Google Analytics tracks and reports your website traffic, as well as where these sources are coming from and how your client is finding you.  It’s a great tool to use in order to see if your advertising, search engine optimization and marketing plan is working for your business. When you build a site with us, we set up your analytics.  However, if you’re building a site yourself, it may be difficult to know how to set up and sync your analytics. First...

Our namesake Green Bag doesn't just hang out on its hook in the office. This bag travels all over Charleston and beyond! Whether we’re taking work outside for a brainstorming session on Folly Beach, grabbing lunch at our neighborhood salad spot, or networking with other Charleston entrepreneurs—all of us at Green Bag Designs like to enjoy our city. There are plenty of amazing reasons why Charleston keeps winning Best City to Visit accolades. Yes, this is a tourist hotspot, and...