How to set up google analytics in Wix, WordPress and Squarespace

In Demysitifying Websites, Tips & Tools by Enid Spitz

Google Analytics tracks and reports your website traffic, as well as where these sources are coming from and how your client is finding you.  It’s a great tool to use in order to see if your advertising, search engine optimization and marketing plan is working for your business.

When you build a site with us, we set up your analytics.  However, if you’re building a site yourself, it may be difficult to know how to set up and sync your analytics.

First you need a Google Analytics Account: Walk-through here.  It’s really helpful to connect your Google Adwords account too, so you can start seeing your Return on Investment on Google Ads.

If you have a WordPress website, you can upload a plugin (we suggest this one) and add your tracking code to your site this way.  

Squarespace offers a place to add your Google Analytics tracking code as well: Check out the virtual walk-through here

Wix requests the Google Analytics code opposed to the tracking code.  More instructions on how to add this can be found here.

Make sure to wait a couple of days for the Analytics to start tracking.  We generally check out our analytics once a month.  Looking more than that has the potential to drive you crazy!  If you’re not sure how to decipher your Google Analytics, come in for a chat.  We’d love to show you around the dashboard, and help you figure out what’s working and what’s not on your Analytics account.