Home / Demysitifying Websites  / How to set up google analytics in Wix, WordPress and Squarespace

Google Analytics tracks and reports your website traffic, as well as where these sources are coming from and how your client is finding you.  It’s a great tool to use in order to see if your advertising, search engine optimization and marketing plan is working for your business.

When you build a site with us, we set up your analytics.  However, if you’re building a site yourself, it may be difficult to know how to set up and sync your analytics.

First you need a Google Analytics Account: Walk-through here.  It’s really helpful to connect your Google Adwords account too, so you can start seeing your Return on Investment on Google Ads.

If you have a WordPress website, you can upload a plugin (we suggest this one) and add your tracking code to your site this way.  

Squarespace offers a place to add your Google Analytics tracking code as well: Check out the virtual walk-through here

Wix requests the Google Analytics code opposed to the tracking code.  More instructions on how to add this can be found here.

Make sure to wait a couple of days for the Analytics to start tracking.  We generally check out our analytics once a month.  Looking more than that has the potential to drive you crazy!  If you’re not sure how to decipher your Google Analytics, come in for a chat.  We’d love to show you around the dashboard, and help you figure out what’s working and what’s not on your Analytics account.

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