Tips & Tools

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Did you know choosing brand colors for your business can play a major part in its sales and growth? Science spins the color wheel, with top companies and influencers utilizing the psychology of color to garner the attention of customers, strengthening their brand associations and provoking purchases and sales.  Think about some of the biggest brands in the world. Their name doesn’t even have to be mentioned, but if you mention their color? You know exactly who they are.  Golden arches anyone?  Choosing the...

Digital marketing is ever-changing, but your current marketing strategy may not need a total overhaul to keep up with current trends. Sometimes it just takes a bit of fine-tuning to keep your business booming.  Instagram: Consider implementing shoppable posts in your feed. 54% of users research products on socials before they make purchases. If you sell a product, make it easier for consumers to get to your store by linking directly to your merchandise through your social posts, stories, and Instagram...

Republishing blog posts is a great way to freshen up insights, strengthen your website’s SEO, and get new eyes on your business's most popular content and advice.  Think about it: you’ve taken the time and worked hard on creating content. It makes sense to recycle your efforts when the articles are still relevant and applicable.  Republishing blog posts:  Refreshes your content in search engines and ranking results. Easily fills your content calendars without too much effort during busy times of the year. Updates your website...

Nestled in between the crazies of Black Friday and the lazies of Cyber Monday are the amazing shoppers of Small Business Saturday. Started by American Express back in 2010, Small Business Saturday has become a widely recognized national holiday and one of the busiest shopping days of the year.  But, don’t be deceived! Small Business Saturday is not just for small businesses who have products either. The Shop Local day applies to any small company, store, online product, or sole proprietorship...

The end of 2019 is near, and it’s high time small business owners start thinking about fresh new marketing strategies for 2020!  In the ever-changing digital marketing world, small business owners and entrepreneurs must stay ahead of their competition and keep their eyes set in the future if they want to win the prize in the end.  Going Green is Held in High Esteem Plant-based ingredients, global warming, and organic materials and recyclable packaging are all on the minds of today’s consumer so...

Are you chaperoning a school trip, going on a vacation or holiday and terrified to unplug from your business? We feel you! That's why we have become the masters of working from anywhere. Here are our tips and tricks for working when you are out of the office. Be Prepared, girl scout! Be sure you have a fully stocked work bag. Devices, chargers, headphones and all! We also like to include some pens and paper for some good,...

First, congratulations on scheduling a meeting to discuss marketing your awesome small business! (Tiny Trumpet Noises) Now, let’s get started. Below you will find a complete list of everything you will need to bring along to make your marketing meeting run smoothly.  Are you meeting to discuss your website?  If you are meeting to discuss improvements to your site or a complete site redesign you should bring a few basic things to the meeting.  One, access to your site.  This means username and password...