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Are you attempting to run Facebook ads for your business on your own?  Do you feel like you are throwing your money away?  You may be right!  If you aren’t working with an experienced digital marketing team, you may be wasting your ad spend every month.  Case Study We recently began running monthly Facebook ads for a social media management client.  Once we gained access to their Facebook business manager we were able to see their previous ad spend reports.  From there reports...

Don’t be intimidated by Instagram analytics!  Professional Instagram managers like Green Bag Designs spend a great deal of time and energy deep diving into analytics in the back end of social profiles.  For those of you who just need the basics, keep reading!  For those who would like to nerd out with us, book a training session here. Why do Analytics Matter? Simply put, analytics matter because the entire purpose of Instagram for your business is to help grow your business. ...

Often, a business card is the first impression you will make with a potential client.  After the smile and handshake, of course.  This is your opportunity to show them what sets your business apart and convey necessary contact information.  Here are a few things to consider when creating a card for your business. The Fundamentals Every business card should clearly display your business name, your individual name, your phone number, and an email address.  Depending on your line of work a website or social media...

You have probably heard of The KonMari Method™ of tidying up, but have you considered applying this principal to your business? The whole idea behind The KonMari Method™ is cleaning out, simplifying and organizing to achieve joy.  We can become overwhelmed and weighed down by the burdens of things we just don’t need in our personal lives.  It makes since that the The KonMari Method™ also applies in business.  Consider, what projects weigh you down?  Which clients calls do you...

Are y’all as pumped about the holidays as we are?!? We’re in super festive moods, and we wanted to spread our Christmas cheer for all to hear by writing a locals only holiday gift guide!  Check out our locals only holiday gift guide loaded with affordable, high-quality products your family and friends will adore: Meeting & Market Candles: These fascinating candles are hand poured, cotton wicked, and come in the most insanely intoxicating scents like Blackberry Sage, Whiskey Barrel, Nag Champa...

If you are amongst the 200 million Americans checking out Pinterest every month, then you know, it’s pretty cool.   So, have you ever considered using Pinterest marketing for your business? Pinterest is unique because it’s not a traditional social network, and it’s also not exactly a store.  Pinterest is an incredible platform where users dream, shop, and plan everything in life from how to dress to what to eat to how to decorate their home. Think of Pinterest as a...

Branding photos are a game changer. If you are looking to take your business to the next level, proper branding is crucial.  A consistent message, voice, and values are added bonuses, but they’re not enough to make your brand stand out. In today’s technological world, simply put, pictures or it didn’t happen.   Why bother with branding photos? Our world is constantly inundated by advertisements, bright colors, and flashing lights.  We are so saturated by sales we have nearly become numb to...

First off, if you aren’t sending out cards a few times a year to your clients (past and present), we should chat.  Second, Thanksgiving may seem like an unusual time of year to send out a card to your clients.  However, we believe it’s the best time! Here’s why: They are Unique Most businesses will send out a card around Christmas or New Year’s.  Stand out from the crowd and avoid getting lost in the card shuffle by beating everyone to...

Myths about social media run rampant in today's marketing world.  Most businesses are aware they should be on social media in some capacity but feel overwhelmed in trying to navigate it.  If you find yourself in this boat, sit back, take a deep breath and learn the truth behind a few of the biggest myths: Myth One:  A Tech Savvy Family Member or “Intern” Can Run My Business’ Social Media Truth:  A tech-savvy teenager or job-hungry interns may impress you...

When creating your website, it’s common to want an email address to go with your new company name and domain.  No matter your domain provider (i.e. Godaddy, NameCheap, Squarespace), you can host your email through several options.   The three most common options we see for email are below:   Microsoft Outlook: MS Office 365 can provide email for your domain.  The expense is usually around $5/month, and can be set up in your domain provider or through your Microsoft Account.  Learn how...