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How the Marketing Rule of 7 is More Like the Marketing Rule of 11

In Tips & Tools by Chris Majernik

The age-old adage, the marketing rule of 7, basically means a prospective client or customer needs to see or hear your message at least 7 times before they take action and buy your product or use your services.  In the days of Covid-19 and social distancing, reaching new customers is harder than ever before. Because of that, we believe, the …

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American Disabilities Act (ADA) and Website Compliance

In Tips & Tools by Amber Forbes

Did You Know the American Disabilities Act (ADA) Extends To Websites?  *The American Disabilities Act and Website Compliance are two things a lot of people in business don’t know about. With a large increase in lawsuits its time to make sure your website meets ADA standards* The American Disabilities Act (ADA) is a federal law which protects those with physical …

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5 Summer Slump Pick-Me-Ups for Small Businesses

In Tips & Tools by Amber Forbes

The summer slump is just around the corner, and it’s a time when website traffic has slowed down, the phones aren’t ringing quite as often, and clients are harder to reach.  As the social distancing bans are being lifted, and people are venturing out on vacations, now is the perfect time to initiate these 5 summer slump pick me ups …

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Social Distancing to Social Listening: Connecting With Your Clients on a Deeper Level

In Tips & Tools by Amber Forbes

Social Distancing to Social Listening *Small businesses should begin their transition from social distancing to social listening by engaging with their clients and finding out what their needs truly are*  The business world is in a weird position at the moment. A world where some small businesses are opening full-time, others aren’t opening at all, others are opening odd hours, …

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Emergency Preparedness Plans for Small Businesses

In Tips & Tools by Amber Forbes

Emergency preparedness plans for small businesses should be front and center in the wake of the Covid-19 pandemic and with hurricane season fast approaching.  Natural disasters can flatten small businesses in a single swipe, and statistics show locally-owned shops need only be closed as little as five days before their doors are shuttered for good…especially if there is no emergency …

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Tips for Working Remotely

In Tips & Tools by Amber Forbes

It’s time to get real about working from home and lay down some quality tips for working remotely.  Too often we see work from home tips like “save time for self-care” and “find a work buddy”. Um, no.  While those are all well and good in the grand scheme of things, the whole point of working remotely is to get …

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5 Spring Cleaning Tips for Your Computer

In Tips & Tools by Amber Forbes

*These Spring Cleaning Tips For Your Computer are a great way to keep yourself busy is you’re cooped up at home during the April showers* The sun is shining, the birds are singing, and the flowers are blasting pollen bombs in the breeze. Probably time for a little spring cleaning, huh?  As you clean out our closets and wipe away …

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Listen and Learn from Local Charleston Business Podcasts 

In Podcast, Tips & Tools by Amber Forbes

Listening to business podcasts should be on your to do list every day of the week.  For just minutes a day, you can learn from Charleston’s, the country’s or even the world’s leading pioneers in small business, entrepreneurship, digital marketing, social media, and any niche you can dream.  Business podcasts are like free mentors, offering deep insights, rational statistics, marketing …

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Choosing Brand Colors for Your Business 

In Tips & Tools by Amber Forbes

Did you know choosing brand colors for your business can play a major part in its sales and growth? Science spins the color wheel, with top companies and influencers utilizing the psychology of color to garner the attention of customers, strengthening their brand associations and provoking purchases and sales.  Think about some of the biggest brands in the world. Their …