Tips & Tools

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If you are amongst the 200 million Americans checking out Pinterest every month, then you know, it’s pretty cool.   So, have you ever considered using Pinterest marketing for your business? Pinterest is unique because it’s not a traditional social network, and it’s also not exactly a store.  Pinterest is an incredible platform where users dream, shop, and plan everything in life from how to dress to what to eat to how to decorate their home. Think of Pinterest as a...

Branding photos are a game changer. If you are looking to take your business to the next level, proper branding is crucial.  A consistent message, voice, and values are added bonuses, but they’re not enough to make your brand stand out. In today’s technological world, simply put, pictures or it didn’t happen.   Why bother with branding photos? Our world is constantly inundated by advertisements, bright colors, and flashing lights.  We are so saturated by sales we have nearly become numb to...

First off, if you aren’t sending out cards a few times a year to your clients (past and present), we should chat.  Second, Thanksgiving may seem like an unusual time of year to send out a card to your clients.  However, we believe it’s the best time! Here’s why: They are Unique Most businesses will send out a card around Christmas or New Year’s.  Stand out from the crowd and avoid getting lost in the card shuffle by beating everyone to...

Myths about social media run rampant in today's marketing world.  Most businesses are aware they should be on social media in some capacity but feel overwhelmed in trying to navigate it.  If you find yourself in this boat, sit back, take a deep breath and learn the truth behind a few of the biggest myths: Myth One:  A Tech Savvy Family Member or “Intern” Can Run My Business’ Social Media Truth:  A tech-savvy teenager or job-hungry interns may impress you...

When creating your website, it’s common to want an email address to go with your new company name and domain.  No matter your domain provider (i.e. Godaddy, NameCheap, Squarespace), you can host your email through several options.   The three most common options we see for email are below:   Microsoft Outlook: MS Office 365 can provide email for your domain.  The expense is usually around $5/month, and can be set up in your domain provider or through your Microsoft Account.  Learn how...

Free Resources! Free Resources are a game changer when you own your own business.  We know, just like us, you care where every business dollar goes. You could spend up to $500.00 on a single stock image!  Sure, there are times it’s worth it to shell out a little for a unique image, however, most of the time, the free version will do just fine. Here are some of our favorite free resources! Unsplash Unsplash is a photographic Mecca of copyright-free images,...

Are you currently using Squarespace as your site platform?  It’s easy to love the clean lines and functionality of Squarespace, but still crave the ability to make your site more “you”.   Add a video to your header: In most templates where you can add images into the header sections of your site, you can also embed a video to autoplay.  Need a video?  We can film one for you, or you can often get a great one from Shutterstock.com Remove...

Google Analytics tracks and reports your website traffic, as well as where these sources are coming from and how your client is finding you.  It’s a great tool to use in order to see if your advertising, search engine optimization and marketing plan is working for your business. When you build a site with us, we set up your analytics.  However, if you’re building a site yourself, it may be difficult to know how to set up and sync your analytics. First...

Our business tends to slow down through the summer.  Kids are out of school, families are taking vacations, and everyone in Charleston tends to head to the beach on a pretty afternoon.  We’ve come to expect this summer slump, and have started planning around it.  If your business also hits a summer lull, or a slow period during another part of the year, we wanted to offer our “back-burner” projects that we save for these warm months. 1. Review Our slowish period...

Have you heard about the GDPR?  It stands for The General Data Protection Regulation, which is designed to enable individuals to better control their personal data. It is hoped that these modernised and unified rules will allow businesses to make the most of the opportunities of the Digital Single Market by reducing regulation and benefiting from reinforced consumer trust.  Right now, it only affects the rights of EU residents.  Whew, to all of our US companies, right? That's a big nope.  Sure, you...