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I hope that you and your family weathered the storm! I know several lost power, cable and (gasp!) wifi. It’s difficult to think about your business while dealing with emergencies and natural disasters, so we’ve put together a list of five things you can do to help your business when you don’t have internet or power.

  1. Go Old School with a Pad and Pen
    This is a perfect time to work on any of the following items:

    • Your Marketing Plan. Put that creative mind to work, and think of a few new marketing strategies you can try out to boost your business.
    • Your business goals. We all write them at the beginning of the year, but it’s easy to lose sight of what your initial goals are. Check in, see where you’re at, and tweak them to meet your business needs and desires.
    • Your Wins. Give yourself a pat on the back! Think back to all of the amazing successes you’ve had in your business so far, and write them down. You’ll appreciate what you’ve already accomplished, and gain some knowledge on what worked and what didn’t.
  2. Get Organized
    We all have a junk drawer, a box full of receipts, or a pile of papers just waiting to get sorted and filed away. Organizing this space might take your mind off of the situation at hand, and give you a sense of accomplishment and peace of mind knowing this task is completed.
  3. Write a Blog or Two
    Where do you think I got the idea for this blog? Use the silence and minimal distractions as a perfect opportunity to write a couple of articles, white papers, or blogs. Need to do some research? Write what you can, and put a tick mark near what you have to check online. I like using the marker <!–>, because it’s easy to search in a word document, and easy to glance on a piece of paper.
  4. Say Thank You
    Use this time to really thank the clients that you’ve worked with over the past year, and send them some love. Chances are, even if it’s not a natural emergency, they might be going through something as well.
  5. Take a Moment
    Running a small business means you are wearing multiple hats and logging numerous hours. However, working without relaxation can be a bad habit that can jeopardize business, health and the life you’re working toward. Make sure to relax, and enjoy the downtime with your family and friends.

While I hope we are not without power again anytime soon, at least next time we are all faced with a natural disaster or a small outage, we can continue to help our businesses grow and thrive.

Need any marketing assistance?  Give us a call at (843) 860-1944!

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