[cs_content][cs_element_section _id="1"][cs_element_row _id="2"][cs_element_column _id="3"][x_video_player type="16:9" src="https://youtu.be/zv944EHpDXA" hide_controls="false" autoplay="false" no_container="false" preload="none" advanced_controls="false" muted="false" loop="false" poster=""][cs_text] We are so excited for all of the big plans we have for 2018! [/cs_text][/cs_element_column][/cs_element_row][/cs_element_section][/cs_content]...

    This is not a drill! Don’t have an SSL Certificate? Google is going to flag your website this year! And it's because Google loves us.  Your fav search engine loves you so much, they want to wrap a warm fuzzy blanket around you and make you feel secure. With its recent announcement, earlier this year, Google will flag all the unencrypted internet by the end of 2017. This means if your website doesn’t have an SSL certificate, it will display a ‘Not Secure’...

Your website launch is a big event in your small business.  There’s a ton of work, preparation, late nights and early mornings leading up to your launch, and in the end you have a precious bundle of code.  It can be life-changing, and certainly cause for celebration!  Let’s talk about bringing your beautiful website launch into this world with a bang. 1. Plan As with anything, it's important to plan your website content, launch strategy and social network strategy to align with...

This Search Engine Optimization phrase keeps getting thrown around. I often have people ask me, “What’s with SEO? Do I need it?” Who has two thumbs and knows the answer? This gal. SEO stands for “search engine optimization.” Search Engine being Google, Yahoo, and Bing, and Optimization being the process of getting “organic” traffic from these search engines. Organic traffic comes from visitors that typed in keywords that relate to your site into a search engine, like Google, and found your...

It always amazes me how we go from goblins and gore to holiday cheer overnight. I went into Target on November 1st for some discount candy (don't judge), and was met with a dreaded "Only 54 Days until Christmas!" sign in bright red and green. While green is my favorite color, I definitely did not want to see this wake-up call while still in a candy coma. Are you struggling with holiday business ideas to keep you active during the holidays?...

I hope that you and your family weathered the storm! I know several lost power, cable and (gasp!) wifi. It's difficult to think about your business while dealing with emergencies and natural disasters, so we've put together a list of five things you can do to help your business when you don't have internet or power. Go Old School with a Pad and Pen This is a perfect time to work on any of the following items: Your Marketing Plan. Put...

“Visible mess helps distract us from the true source of the disorder.” ― Marie Kondō, The Life-Changing Magic of Tidying Up At home, I do not typically take the lead on organizing – my husband likes to keep an orderly house. However, after I recently finished reading The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondō, I started thinking about the importance of decluttering and organizing a workspace. The National Association of Professional Organizations conducted a...

In my previous blog posts, I’ve gone over the ways your small business can use Facebook, Twitter, Instagram, and Video to reach potential clients. One social media platform that is discussed less often is Google Plus. Google and SEO: Google Plus has a much smaller market share than the prominent social media outlets like Facebook or Twitter. However, one of the main benefits to creating a Google Plus page is that it can help the Search Engine Optimization (SEO, which I discussed...

Email marketing is an amazingly cost-effective way to communicate to a wide network of potential customers about your small business. If you are thinking about starting an e-newsletter for your business, here are a couple of basic ideas to help make it run smoothly: Make it easy to subscribe – and unsubscribe. Your website should feature a quick and easy form for people to sign up for your company’s e-newsletter. Be sure to include the sign-up form on social media pages like...