It always amazes me how we go from goblins and gore to holiday cheer overnight. I went into Target on November 1st for some discount candy (don't judge), and was met with a dreaded "Only 54 Days until Christmas!" sign in bright red and green. While green is my favorite color, I definitely did not want to see this wake-up call while still in a candy coma. Are you struggling with holiday business ideas to keep you active during the holidays?...

I hope that you and your family weathered the storm! I know several lost power, cable and (gasp!) wifi. It's difficult to think about your business while dealing with emergencies and natural disasters, so we've put together a list of five things you can do to help your business when you don't have internet or power. Go Old School with a Pad and Pen This is a perfect time to work on any of the following items: Your Marketing Plan. Put...

“Visible mess helps distract us from the true source of the disorder.” ― Marie Kondō, The Life-Changing Magic of Tidying Up At home, I do not typically take the lead on organizing – my husband likes to keep an orderly house. However, after I recently finished reading The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondō, I started thinking about the importance of decluttering and organizing a workspace. The National Association of Professional Organizations conducted a...

In my previous blog posts, I’ve gone over the ways your small business can use Facebook, Twitter, Instagram, and Video to reach potential clients. One social media platform that is discussed less often is Google Plus. Google and SEO: Google Plus has a much smaller market share than the prominent social media outlets like Facebook or Twitter. However, one of the main benefits to creating a Google Plus page is that it can help the Search Engine Optimization (SEO, which I discussed...

Email marketing is an amazingly cost-effective way to communicate to a wide network of potential customers about your small business. If you are thinking about starting an e-newsletter for your business, here are a couple of basic ideas to help make it run smoothly: Make it easy to subscribe – and unsubscribe. Your website should feature a quick and easy form for people to sign up for your company’s e-newsletter. Be sure to include the sign-up form on social media pages like...

Social media is a great way to expose new customers to your small business. According to Digitalsherpa, 63% of users prefer to be able to access information about businesses through social media searches. My past blog posts have focused on Facebook, Twitter, and Instagram. Now it’s time to discuss video, which can be incorporated into all of these social media platforms. Videos in Social Media: Now that video equipment is affordable and accessible through smartphones and GoPro cameras, videos have become a...

Although a main focus of Green Bag Designs is marketing and graphic design, my background in real estate has given me extensive knowledge of the local real estate market and experience working with real estate agents. In fact, I still hold my real estate license in the state of South Carolina and work with many real estate agents, both residential and commercial. This has helped me in understanding what clients look for in marketing tools, such as, farming flyers.  Farming Flyers...

Now that we’ve already discussed Facebook, Twitter, and for your small business, it’s time to talk about Instagram. Instagram is a photo sharing social media tool, with over 400 million active monthly users. Cross-link: One of the best ways to use Instagram for your business is to cross-link it through other social media platforms. Each platform promotes the other in order to broadcast a cohesive message and consistent branding. Consistency: It’s important to be consistent with the way you post. Followers will want to see...

I offer graphic design services as well as website design for a variety of small businesses. One popular service I provide in conjunction with graphic design is postcard marketing. What they do: Postcards are a great, cost-effective way to market your small business and get a strong return on your investment. Businesses can target different messages to different audiences in order to gain exposure to different types of customers. You can track the effectiveness of a postcard marketing campaign by directing the potential...