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Search Engine Optimization (SEO)

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Most businesses in today’s world have an online presence. When someone uses a search engine like Google to look for a business, he or she is more likely to choose webpages in a search listed near the top of the search results page. So how do you get your webpage at the top of the search results? The answer is …

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Social Media and Your Business: Facebook

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With over 1.3 billion monthly users, Facebook is the largest social media tool available for your small business. According to Dan Levy, Facebook’s Director of Small Business, over 30 million local businesses have created an active business Facebook page. If you want to grow your business online, you cannot ignore the influence of Facebook. When potential customers search for a …

Using PowerPoint as a Tool for your Small Business

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Since 1990, small business owners have used PowerPoint to present information about their services to potential clients. PowerPoint can be an effective tool to communicate your best ideas, but like any tool, if you use it incorrectly, it can be a detriment rather than benefit. Remember that PowerPoint is a tool for you to use to make your pitch better. …