Now that we’ve already discussed Facebook, Twitter, and for your small business, it’s time to talk about Instagram. Instagram is a photo sharing social media tool, with over 400 million active monthly users.
One of the best ways to use Instagram for your business is to cross-link it through other social media platforms. Each platform promotes the other in order to broadcast a cohesive message and consistent branding.
It’s important to be consistent with the way you post. Followers will want to see regular updates, not just one or two pictures every month. You can use the tools on Instagram to create a posting schedule, which frees up your time by not having to login every time to post.
Another essential part to building your company’s Instagram is to respond to comments (like we discussed in the Facebook post). Users of Instagram like when others respond to their comments. It’s also important to follow your followers back.
Instagram is a growing medium because it’s fun. It’s important to create a mix of fun and more serious images in your Instagram feed to make it engaging. Many small businesses have used photo contents to promote their services and involve their followers. This is particularly effective when crossed posted to other media. When your follower submits the photo to your contest, their followers see it and are exposed to your company, which promotes your business even more. Use hashtags to organize the contest and encourage more people to enter.
Instagram gives followers a glimpse into the “behind the scenes” at your business and can help them feel more engaged and closer to your company.
Learn more about social media services I offer by contacting me.