In one of my earlier blog posts, I discussed the importance of Facebook in the social media universe. Facebook may be the leading social media platform, but there are a variety of other tools available for small businesses in the social media space. Over 974 million Twitter users worldwide use the platform to check news, share information, and connect with people and brands. About 74% of Fortune 500 companies use Twitter, but only about 12% of small businesses do. The benefits...

Most businesses in today’s world have an online presence. When someone uses a search engine like Google to look for a business, he or she is more likely to choose webpages in a search listed near the top of the search results page. So how do you get your webpage at the top of the search results? The answer is SEO. Search Engine Optimization, or SEO, is the process of making sure your business gets the benefit of being at or...

With over 1.3 billion monthly users, Facebook is the largest social media tool available for your small business. According to Dan Levy, Facebook’s Director of Small Business, over 30 million local businesses have created an active business Facebook page. If you want to grow your business online, you cannot ignore the influence of Facebook. When potential customers search for a business online, many expect to find a Facebook page. You should treat your Facebook page like a second website, or an...

Since 1990, small business owners have used PowerPoint to present information about their services to potential clients. PowerPoint can be an effective tool to communicate your best ideas, but like any tool, if you use it incorrectly, it can be a detriment rather than benefit. Remember that PowerPoint is a tool for you to use to make your pitch better. It can enforce your message but is not the messenger. Use PowerPoint to back up your presentation and to help make...