With over 1.3 billion monthly users, Facebook is the largest social media tool available for your small business. According to Dan Levy, Facebook’s Director of Small Business, over 30 million local businesses have created an active business Facebook page. If you want to grow your business online, you cannot ignore the influence of Facebook.
When potential customers search for a business online, many expect to find a Facebook page. You should treat your Facebook page like a second website, or an extension of your existing website. Include contact information, location, and hours of operation, as well as a direct link to your website if you have one.
The key to a successful Facebook page is maintenance.
I’ve worked with some businesses that believe they only need to slap up a Facebook page with basic business information and then they never have to worry about it again. But in order to be most effective in promoting your business, you have to remember to update, maintain, and respond to comments on your small business page.
Let’s say you set up a page for your small business and then someone posts a complaint about the experience they had with your product or service. Potential new clients, who may not be familiar with your company, may find your business page through a search and see the complaint, unanswered, on your page. The new potential client may wonder why the person posted the complaint and why no one at your company seems to care enough to respond to their negative experience. This seemingly small interaction may be enough for that potential client to look elsewhere in the marketplace for their needs.
In order to avoid that kind of situation, I offer social media packages for a variety of small businesses. From basic maintenance services to comprehensive social media strategies, I can help! And if you’re not quite sure what your needs are, we can discuss your business goals and how my Facebook and social media service plans can help. Contact me today.