Author: Chris Majernik

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“Visible mess helps distract us from the true source of the disorder.” ― Marie Kondō, The Life-Changing Magic of Tidying Up At home, I do not typically take the lead on organizing – my husband likes to keep an orderly house. However, after I recently finished reading The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondō, I started thinking about the importance of decluttering and organizing a workspace. The National Association of Professional Organizations conducted a...

In my previous blog posts, I’ve gone over the ways your small business can use Facebook, Twitter, Instagram, and Video to reach potential clients. One social media platform that is discussed less often is Google Plus. Google and SEO: Google Plus has a much smaller market share than the prominent social media outlets like Facebook or Twitter. However, one of the main benefits to creating a Google Plus page is that it can help the Search Engine Optimization (SEO, which I discussed...

Email marketing is an amazingly cost-effective way to communicate to a wide network of potential customers about your small business. If you are thinking about starting an e-newsletter for your business, here are a couple of basic ideas to help make it run smoothly: Make it easy to subscribe – and unsubscribe. Your website should feature a quick and easy form for people to sign up for your company’s e-newsletter. Be sure to include the sign-up form on social media pages like...

Social media is a great way to expose new customers to your small business. According to Digitalsherpa, 63% of users prefer to be able to access information about businesses through social media searches. My past blog posts have focused on Facebook, Twitter, and Instagram. Now it’s time to discuss video, which can be incorporated into all of these social media platforms. Videos in Social Media: Now that video equipment is affordable and accessible through smartphones and GoPro cameras, videos have become a...

Although a main focus of Green Bag Designs is marketing and graphic design, my background in real estate has given me extensive knowledge of the local real estate market and experience working with real estate agents. In fact, I still hold my real estate license in the state of South Carolina and work with many real estate agents, both residential and commercial. This has helped me in understanding what clients look for in marketing tools, such as, farming flyers.  Farming Flyers...

Now that we’ve already discussed Facebook, Twitter, and for your small business, it’s time to talk about Instagram. Instagram is a photo sharing social media tool, with over 400 million active monthly users. Cross-link: One of the best ways to use Instagram for your business is to cross-link it through other social media platforms. Each platform promotes the other in order to broadcast a cohesive message and consistent branding. Consistency: It’s important to be consistent with the way you post. Followers will want to see...

I offer graphic design services as well as website design for a variety of small businesses. One popular service I provide in conjunction with graphic design is postcard marketing. What they do: Postcards are a great, cost-effective way to market your small business and get a strong return on your investment. Businesses can target different messages to different audiences in order to gain exposure to different types of customers. You can track the effectiveness of a postcard marketing campaign by directing the potential...

In one of my earlier blog posts, I discussed the importance of Facebook in the social media universe. Facebook may be the leading social media platform, but there are a variety of other tools available for small businesses in the social media space. Over 974 million Twitter users worldwide use the platform to check news, share information, and connect with people and brands. About 74% of Fortune 500 companies use Twitter, but only about 12% of small businesses do. The benefits...

Most businesses in today’s world have an online presence. When someone uses a search engine like Google to look for a business, he or she is more likely to choose webpages in a search listed near the top of the search results page. So how do you get your webpage at the top of the search results? The answer is SEO. Search Engine Optimization, or SEO, is the process of making sure your business gets the benefit of being at or...

With over 1.3 billion monthly users, Facebook is the largest social media tool available for your small business. According to Dan Levy, Facebook’s Director of Small Business, over 30 million local businesses have created an active business Facebook page. If you want to grow your business online, you cannot ignore the influence of Facebook. When potential customers search for a business online, many expect to find a Facebook page. You should treat your Facebook page like a second website, or an...