Author: Chris Majernik

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The age-old adage, the marketing rule of 7, basically means a prospective client or customer needs to see or hear your message at least 7 times before they take action and buy your product or use your services.  In the days of Covid-19 and social distancing, reaching new customers is harder than ever before. Because of that, we believe, the marketing rule of 7 has now become the marketing rule of 11. This is because we’re all so inundated with news,...

Ninja Forms for Wordpress is easily one of the most well-built, user-friendly, custom form builders for website designers. Our latest website design project was for Grace.Etiquette.Manners (GEM), a locally based Charleston company who provides age-appropriate instruction aimed at developing respectful manners and relationships with kids. GEM’s gorgeous new site now offers online registration for their courses, so they required a detailed and interactive enrollment form which reacted to visitor actions and collected payments while compiling client registration information into a...

You have probably heard of The KonMari Method™ of tidying up, but have you considered applying this principal to your business? The whole idea behind The KonMari Method™ is cleaning out, simplifying and organizing to achieve joy.  We can become overwhelmed and weighed down by the burdens of things we just don’t need in our personal lives.  It makes since that the The KonMari Method™ also applies in business.  Consider, what projects weigh you down?  Which clients calls do you...

If you are amongst the 200 million Americans checking out Pinterest every month, then you know, it’s pretty cool.   So, have you ever considered using Pinterest marketing for your business? Pinterest is unique because it’s not a traditional social network, and it’s also not exactly a store.  Pinterest is an incredible platform where users dream, shop, and plan everything in life from how to dress to what to eat to how to decorate their home. Think of Pinterest as a...

Branding photos are a game changer. If you are looking to take your business to the next level, proper branding is crucial.  A consistent message, voice, and values are added bonuses, but they’re not enough to make your brand stand out. In today’s technological world, simply put, pictures or it didn’t happen.   Why bother with branding photos? Our world is constantly inundated by advertisements, bright colors, and flashing lights.  We are so saturated by sales we have nearly become numb to...

Myths about social media run rampant in today's marketing world.  Most businesses are aware they should be on social media in some capacity but feel overwhelmed in trying to navigate it.  If you find yourself in this boat, sit back, take a deep breath and learn the truth behind a few of the biggest myths: Myth One:  A Tech Savvy Family Member or “Intern” Can Run My Business’ Social Media Truth:  A tech-savvy teenager or job-hungry interns may impress you...

We had a blast working on Charleston Pro Bono’s new website!   Charleston Pro Bono, for the public good. Charleston Pro Bono is a truly amazing organization. They provide civil legal aid to eligible low-income residents of Charleston County at no cost to the clients.  They are able to do this through various government and foundation grant awards, in addition to the incredible support of the Charleston legal community. Through donations and volunteer services, as well as through engagement in Charleston Pro...

Free Resources! Free Resources are a game changer when you own your own business.  We know, just like us, you care where every business dollar goes. You could spend up to $500.00 on a single stock image!  Sure, there are times it’s worth it to shell out a little for a unique image, however, most of the time, the free version will do just fine. Here are some of our favorite free resources! Unsplash Unsplash is a photographic Mecca of copyright-free images,...

It’s always the same question. Why the Green Bag? Sometimes the world speaks to you when you are least expecting it.   I had been working at a marketing firm as a Special Projects Manager when I was suddenly fired due to cutbacks in the company. Getting laid off was something I had never expected, and losing my job so abruptly was definitely not scribbled into my day planner. Marketing had been my lifeline. It had helped to fuel my creativity...