Author: Maggie Gambon

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The end of 2019 is near, and it’s high time small business owners start thinking about fresh new marketing strategies for 2020!  In the ever-changing digital marketing world, small business owners and entrepreneurs must stay ahead of their competition and keep their eyes set in the future if they want to win the prize in the end.  Going Green is Held in High Esteem Plant-based ingredients, global warming, and organic materials and recyclable packaging are all on the minds of today’s consumer so...

Are you chaperoning a school trip, going on a vacation or holiday and terrified to unplug from your business? We feel you! That's why we have become the masters of working from anywhere. Here are our tips and tricks for working when you are out of the office. Be Prepared, girl scout! Be sure you have a fully stocked work bag. Devices, chargers, headphones and all! We also like to include some pens and paper for some good,...

First, congratulations on scheduling a meeting to discuss marketing your awesome small business! (Tiny Trumpet Noises) Now, let’s get started. Below you will find a complete list of everything you will need to bring along to make your marketing meeting run smoothly.  Are you meeting to discuss your website?  If you are meeting to discuss improvements to your site or a complete site redesign you should bring a few basic things to the meeting.  One, access to your site.  This means username and password...

Are you attempting to run Facebook ads for your business on your own?  Do you feel like you are throwing your money away?  You may be right!  If you aren’t working with an experienced digital marketing team, you may be wasting your ad spend every month.  Case Study We recently began running monthly Facebook ads for a social media management client.  Once we gained access to their Facebook business manager we were able to see their previous ad spend reports.  From there reports...

Don’t be intimidated by Instagram analytics!  Professional Instagram managers like Green Bag Designs spend a great deal of time and energy deep diving into analytics in the back end of social profiles.  For those of you who just need the basics, keep reading!  For those who would like to nerd out with us, book a training session here. Why do Analytics Matter? Simply put, analytics matter because the entire purpose of Instagram for your business is to help grow your business. ...

Often, a business card is the first impression you will make with a potential client.  After the smile and handshake, of course.  This is your opportunity to show them what sets your business apart and convey necessary contact information.  Here are a few things to consider when creating a card for your business. The Fundamentals Every business card should clearly display your business name, your individual name, your phone number, and an email address.  Depending on your line of work a website or social media...

Website maintenance is a little like insurance. You don’t really notice you don’t have it, until something goes wrong. At Green Bag Designs we love building websites for our awesome clients! There is nothing more exciting than when a site launches and our client’s ring the bell! (If you aren’t sure what bell we are talking about, pay a visit to our office). On the other hand, there is nothing sadder than when a client calls us a few months...