Author: Amber Forbes

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*These Spring Cleaning Tips For Your Computer are a great way to keep yourself busy is you’re cooped up at home during the April showers* The sun is shining, the birds are singing, and the flowers are blasting pollen bombs in the breeze. Probably time for a little spring cleaning, huh?  As you clean out our closets and wipe away the winter blues, don’t forget to freshen up your workspace as well! Follow these 5 spring cleaning tips for your computer to get...

Listening to business podcasts should be on your to do list every day of the week.  For just minutes a day, you can learn from Charleston’s, the country’s or even the world’s leading pioneers in small business, entrepreneurship, digital marketing, social media, and any niche you can dream.  Business podcasts are like free mentors, offering deep insights, rational statistics, marketing advice, tricks to try, and hilarious ice breakers for crowds. Are you new to business podcasts? Don’t fret! Start by listening to these...

Did you know choosing brand colors for your business can play a major part in its sales and growth? Science spins the color wheel, with top companies and influencers utilizing the psychology of color to garner the attention of customers, strengthening their brand associations and provoking purchases and sales.  Think about some of the biggest brands in the world. Their name doesn’t even have to be mentioned, but if you mention their color? You know exactly who they are.  Golden arches anyone?  Choosing the...

Digital marketing is ever-changing, but your current marketing strategy may not need a total overhaul to keep up with current trends. Sometimes it just takes a bit of fine-tuning to keep your business booming.  Instagram: Consider implementing shoppable posts in your feed. 54% of users research products on socials before they make purchases. If you sell a product, make it easier for consumers to get to your store by linking directly to your merchandise through your social posts, stories, and Instagram...

Republishing blog posts is a great way to freshen up insights, strengthen your website’s SEO, and get new eyes on your business's most popular content and advice.  Think about it: you’ve taken the time and worked hard on creating content. It makes sense to recycle your efforts when the articles are still relevant and applicable.  Republishing blog posts:  Refreshes your content in search engines and ranking results. Easily fills your content calendars without too much effort during busy times of the year. Updates your website...

Nestled in between the crazies of Black Friday and the lazies of Cyber Monday are the amazing shoppers of Small Business Saturday. Started by American Express back in 2010, Small Business Saturday has become a widely recognized national holiday and one of the busiest shopping days of the year.  But, don’t be deceived! Small Business Saturday is not just for small businesses who have products either. The Shop Local day applies to any small company, store, online product, or sole proprietorship...

As the old saying goes, if you build a Shopify store they will come, right?  Probably not. Especially if your Shopify store doesn’t have a solid Search Engine Optimization (SEO) strategy put into place. The main objective of a Shopify store is to find potential clients and convert them into loyal, repeat customers. Shopify SEO strategies will help search engines like Google find your store thereby helping shoppers find you as well. Maximize...

Are y’all as pumped about the holidays as we are?!? We’re in super festive moods, and we wanted to spread our Christmas cheer for all to hear by writing a locals only holiday gift guide!  Check out our locals only holiday gift guide loaded with affordable, high-quality products your family and friends will adore: Meeting & Market Candles: These fascinating candles are hand poured, cotton wicked, and come in the most insanely intoxicating scents like Blackberry Sage, Whiskey Barrel, Nag Champa...