Author: Amber Forbes

Home / Articles posted by Amber Forbes

The summer slump is just around the corner, and it’s a time when website traffic has slowed down, the phones aren’t ringing quite as often, and clients are harder to reach.  As the social distancing bans are being lifted, and people are venturing out on vacations, now is the perfect time to initiate these 5 summer slump pick me ups for small businesses:   Re-evaluate marketing plans. Set aside time during the summer slump to dig deep into ads, analytics, systems, landing pages,...

Social Distancing to Social Listening *Small businesses should begin their transition from social distancing to social listening by engaging with their clients and finding out what their needs truly are*  The business world is in a weird position at the moment. A world where some small businesses are opening full-time, others aren’t opening at all, others are opening odd hours, and some still have no idea what to do.  The bottom line is we all need to get back to business, and believe...

Emergency preparedness plans for small businesses should be front and center in the wake of the Covid-19 pandemic and with hurricane season fast approaching.  Natural disasters can flatten small businesses in a single swipe, and statistics show locally-owned shops need only be closed as little as five days before their doors are shuttered for good...

It’s time to get real about working from home and lay down some quality tips for working remotely.  Too often we see work from home tips like “save time for self-care” and “find a work buddy”. Um, no.  While those are all well and good in the grand scheme of things, the whole point of working remotely is to get the job done, no?  Here at Green Bag Designs we’re seasoned remote workers. From client meetings to networking functions to satellite offices, working remotely...

*These Spring Cleaning Tips For Your Computer are a great way to keep yourself busy is you’re cooped up at home during the April showers* The sun is shining, the birds are singing, and the flowers are blasting pollen bombs in the breeze. Probably time for a little spring cleaning, huh?  As you clean out our closets and wipe away the winter blues, don’t forget to freshen up your workspace as well! Follow these 5 spring cleaning tips for your computer to get...

Listening to business podcasts should be on your to do list every day of the week.  For just minutes a day, you can learn from Charleston’s, the country’s or even the world’s leading pioneers in small business, entrepreneurship, digital marketing, social media, and any niche you can dream.  Business podcasts are like free mentors, offering deep insights, rational statistics, marketing advice, tricks to try, and hilarious ice breakers for crowds. Are you new to business podcasts? Don’t fret! Start by listening to these...

Did you know choosing brand colors for your business can play a major part in its sales and growth? Science spins the color wheel, with top companies and influencers utilizing the psychology of color to garner the attention of customers, strengthening their brand associations and provoking purchases and sales.  Think about some of the biggest brands in the world. Their name doesn’t even have to be mentioned, but if you mention their color? You know exactly who they are.  Golden arches anyone?  Choosing the...

Digital marketing is ever-changing, but your current marketing strategy may not need a total overhaul to keep up with current trends. Sometimes it just takes a bit of fine-tuning to keep your business booming.  Instagram: Consider implementing shoppable posts in your feed. 54% of users research products on socials before they make purchases. If you sell a product, make it easier for consumers to get to your store by linking directly to your merchandise through your social posts, stories, and Instagram...

Republishing blog posts is a great way to freshen up insights, strengthen your website’s SEO, and get new eyes on your business's most popular content and advice.  Think about it: you’ve taken the time and worked hard on creating content. It makes sense to recycle your efforts when the articles are still relevant and applicable.  Republishing blog posts:  Refreshes your content in search engines and ranking results. Easily fills your content calendars without too much effort during busy times of the year. Updates your website...