Give Old Content New Life in the New Year in Green Box with Green Box

Giving Old Content New Life in the New Year

In Tips & Tools by Amber Forbes

Republishing blog posts is a great way to freshen up insights, strengthen your website’s SEO, and get new eyes on your business’s most popular content and advice. 

Think about it: you’ve taken the time and worked hard on creating content. It makes sense to recycle your efforts when the articles are still relevant and applicable. 

Republishing blog posts: 

  1. Refreshes your content in search engines and ranking results. 
  2. Easily fills your content calendars without too much effort during busy times of the year. 
  3. Updates your website and social streams so fresh eyes can see any articles they missed the first go around. 

Republishing old blog posts takes very little effort and is as simple as making a few small tweaks. 

Strengthening keywords, updating old photos, editing descriptions and ALT tags, and adding in a few sentences or paragraphs to expand ideas are all great ways to bolster your posts. 

Want to build your brand, even more, this year? Take your marketing strategy to the next level by repurposing your old content altogether. 

Repurposing your old content transforms your ideas into completely new and exciting endeavors for your business. 

Ways to repurpose your content include creating: 

  1. Infographics, Memes, GIFs
  2. IG & FB Live Streams or Stories
  3. Podcasts, Interviews, or web series
  4. Blog post series
  5. Online training seminars

The next time you’re stuck in a rut or looking for some fresh new content ideas, go through your old stuff instead! Republishing and repurposing your old work is a great way to boost your rankings, get fresh eyes on your work, and continually build your brand in the new year. 

Does the idea of going through your old stuff daunt you or do you not have time to repurpose your content yourself? We can totally help! We have a team of super-skilled and award-winning content creators who have the eye for bringing sites back to life. From repurposing old content to curating a list of blog topics to creating content calendars to fill up your year, we can help you every step of the way. 

Need some fresh new content? Reach out to Green Bag Designs today!  We’ve got all your marketing needs IN THE BAG!

We totes love to carry on w/ our peeps! Find us on Instagram, Facebook, Twitter, Pinterest, & LinkedIn