Tips & Tools

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Downloading printables is an awesome, easy way to freshen up your graphic designs and increase your social engagement. You do not have to reinvent the wheel here! Pinterest, graphic design sites, Etsy and independent artists are all fabulous resources for content you can customize and use for your own business. With summer coming up fast, we’re loving these fresh and fun printables. And the coffee download? Coffee is relevant all year long! Check out these free downloads and then show us...

If you thought Instagram was a tween trend of 2010, that ship has sailed. It’s 2018, Instagram and Facebook are in bed and the rest of the world is eager to get in. New Instagram updates are rolling out hot, like the announcement that you can pre-schedule and automatically post content (Read Hootsuite’s guide >> How To Share Post Directly to Instagram). Instagram for business gives you ad capabilities and analytics. And even more recently the platform switched back to...

Have you mocked up a vision board for your business?  We've tried scrapbooking, jotting lists, creating a vision board, you name it!  This year, we decided to mock up our vision on Pinterest boards: Check them out here! This year we're hyperfocused on two things for our business: loving our clients and saving our Benjamins.  We've pinned a ton of resources about showing our amazing clients that we love them with all of our hearts, and some savings guides to crunch...

Business tools can be absolute lifesavers for your company. As the saying goes: “Work smarter, not harder.” There’s an entire universe of supposedly “helpful” business tools out there. Which business tools are actually helpful and necessary for your small company, though? We’ll go ahead and say the annoying thing that you don’t want to hear: it depends. But don’t worry—we have good news too! We’re sharing some of our favorite apps and programs, which rock our business world. AND the even better news is...

When you’re running a small business, you know every penny counts.  This is especially imperative around tax time.  If you’re not paying your taxes in quarterly (or even if you are), your tax bill can be sometimes overwhelming.   I spoke with our CPA, Robert Majernik, about what a small business can and cannot write off.  Here were his tips:     Mileage We use an app called MileIQ to track all of our mileage to and from our clients offices.  You can...

It always amazes me how we go from goblins and gore to holiday cheer overnight. I went into Target on November 1st for some discount candy (don't judge), and was met with a dreaded "Only 54 Days until Christmas!" sign in bright red and green. While green is my favorite color, I definitely did not want to see this wake-up call while still in a candy coma. Are you struggling with holiday business ideas to keep you active during the holidays?...

I hope that you and your family weathered the storm! I know several lost power, cable and (gasp!) wifi. It's difficult to think about your business while dealing with emergencies and natural disasters, so we've put together a list of five things you can do to help your business when you don't have internet or power. Go Old School with a Pad and Pen This is a perfect time to work on any of the following items: Your Marketing Plan. Put...

“Visible mess helps distract us from the true source of the disorder.” ― Marie Kondō, The Life-Changing Magic of Tidying Up At home, I do not typically take the lead on organizing – my husband likes to keep an orderly house. However, after I recently finished reading The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondō, I started thinking about the importance of decluttering and organizing a workspace. The National Association of Professional Organizations conducted a...

Email marketing is an amazingly cost-effective way to communicate to a wide network of potential customers about your small business. If you are thinking about starting an e-newsletter for your business, here are a couple of basic ideas to help make it run smoothly: Make it easy to subscribe – and unsubscribe. Your website should feature a quick and easy form for people to sign up for your company’s e-newsletter. Be sure to include the sign-up form on social media pages like...