Tips & Tools

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Myths about social media run rampant in today's marketing world.  Most businesses are aware they should be on social media in some capacity but feel overwhelmed in trying to navigate it.  If you find yourself in this boat, sit back, take a deep breath and learn the truth behind a few of the biggest myths: Myth One:  A Tech Savvy Family Member or “Intern” Can Run My Business’ Social Media Truth:  A tech-savvy teenager or job-hungry interns may impress you...

When creating your website, it’s common to want an email address to go with your new company name and domain.  No matter your domain provider (i.e. Godaddy, NameCheap, Squarespace), you can host your email through several options.   The three most common options we see for email are below:   Microsoft Outlook: MS Office 365 can provide email for your domain.  The expense is usually around $5/month, and can be set up in your domain provider or through your Microsoft Account.  Learn how...

Free Resources! Free Resources are a game changer when you own your own business.  We know, just like us, you care where every business dollar goes. You could spend up to $500.00 on a single stock image!  Sure, there are times it’s worth it to shell out a little for a unique image, however, most of the time, the free version will do just fine. Here are some of our favorite free resources! Unsplash Unsplash is a photographic Mecca of copyright-free images,...

Are you currently using Squarespace as your site platform?  It’s easy to love the clean lines and functionality of Squarespace, but still crave the ability to make your site more “you”.   Add a video to your header: In most templates where you can add images into the header sections of your site, you can also embed a video to autoplay.  Need a video?  We can film one for you, or you can often get a great one from Shutterstock.com Remove...

Google Analytics tracks and reports your website traffic, as well as where these sources are coming from and how your client is finding you.  It’s a great tool to use in order to see if your advertising, search engine optimization and marketing plan is working for your business. When you build a site with us, we set up your analytics.  However, if you’re building a site yourself, it may be difficult to know how to set up and sync your analytics. First...

Our business tends to slow down through the summer.  Kids are out of school, families are taking vacations, and everyone in Charleston tends to head to the beach on a pretty afternoon.  We’ve come to expect this summer slump, and have started planning around it.  If your business also hits a summer lull, or a slow period during another part of the year, we wanted to offer our “back-burner” projects that we save for these warm months. 1. Review Our slowish period...

Have you heard about the GDPR?  It stands for The General Data Protection Regulation, which is designed to enable individuals to better control their personal data. It is hoped that these modernised and unified rules will allow businesses to make the most of the opportunities of the Digital Single Market by reducing regulation and benefiting from reinforced consumer trust.  Right now, it only affects the rights of EU residents.  Whew, to all of our US companies, right? That's a big nope.  Sure, you...

We are all about making websites quick and easy for people to use! Sometimes the back-end of building websites is not so streamlined, though. Between coding, content blocks, e-commerce and making the most beautiful, functional website possible, you don’t have time for extra steps. That is why shortcuts are so useful! The best keyboard shortcuts in Wordpress can save so much time. In Wordpress visual editor you can use key combinations to make changes without a mouse or trackpad, saving you...

Blogging is an amazing way to connect with clients and become a go-to resource about your area of expertise. But blogs are most useful if they're easy to find and read! This is where categories come in. You can organize all the blogs on your site into categories, making them manageable for you and your readers. Think of it like putting everything into folders for quick reference. As an added benefit, readers can click a category to see more similar blogs,...

If you know our website-building and design company, you know we like Wordpress—a lot. It’s a powerful website builder and we use it to showcase clients, keep them connected and offer online services. Some of the best functionality from Wordpress comes from plugins. If you aren’t using plugins on your Wordpress site, you are missing a lot of resources for your business, not to mention less stress for you and your website team. Here are some of the optional plugins that...