A social media calendar is a blueprint for your company’s marketing strategy. It’s a way to align your vision for the marketing team, to ensure the business’s website and social media channels are strong, focused, and efficient. What is a social media calendar? Social media calendars, also known as content calendars or editorial calendars, can be planned out monthly, quarterly, …
Don’t Let Social Media Scare You
Don’t Let Social Media Scare You! Small business owners are afraid of social media because it’s such a large beast. Just remember: Consistency is key! Don’t Let Social Media Scare You We hear it all the time. Small business owners are afraid of social media because it’s such a large beast they truly don’t know where to begin! So, instead …
Facebook Ads that Work!
Are you attempting to run Facebook ads for your business on your own? Do you feel like you are throwing your money away? You may be right! If you aren’t working with an experienced digital marketing team, you may be wasting your ad spend every month. Case Study We recently began running monthly Facebook ads for a social media management …
Instagram Analytics
Don’t be intimidated by Instagram analytics! Professional Instagram managers like Green Bag Designs spend a great deal of time and energy deep diving into analytics in the back end of social profiles. For those of you who just need the basics, keep reading! For those who would like to nerd out with us, book a training session here. Why do …
Myths About Social Media
Myths about social media run rampant in today’s marketing world. Most businesses are aware they should be on social media in some capacity but feel overwhelmed in trying to navigate it. If you find yourself in this boat, sit back, take a deep breath and learn the truth behind a few of the biggest myths: Myth One: A Tech Savvy …
We’ve got Vision for 2018!
Have you mocked up a vision board for your business? We’ve tried scrapbooking, jotting lists, creating a vision board, you name it! This year, we decided to mock up our vision on Pinterest boards: Check them out here! This year we’re hyperfocused on two things for our business: loving our clients and saving our Benjamins. We’ve pinned a ton of …
Google Ad Words Vs. Facebook Ads
We’re here to demystify Ad Words and Facebook Ads…and how to determine which is better-suited for your business. There are 2.925 billion internet users in the world. Hello…2.925 BILLION! Let’s take advantage of this, people! It is a common misconception that Google Ad Words and Facebook Ads are competitors. Both advertising strategies have specific advantages and benefits that differ depending …
Social Media and Your Business: Google Plus
In my previous blog posts, I’ve gone over the ways your small business can use Facebook, Twitter, Instagram, and Video to reach potential clients. One social media platform that is discussed less often is Google Plus. Google and SEO: Google Plus has a much smaller market share than the prominent social media outlets like Facebook or Twitter. However, one of …
Social Media and Your Business: Video – Vimeo, Youtube, Vine
Social media is a great way to expose new customers to your small business. According to Digitalsherpa, 63% of users prefer to be able to access information about businesses through social media searches. My past blog posts have focused on Facebook, Twitter, and Instagram. Now it’s time to discuss video, which can be incorporated into all of these social media …
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