Social Media

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Are you attempting to run Facebook ads for your business on your own?  Do you feel like you are throwing your money away?  You may be right!  If you aren’t working with an experienced digital marketing team, you may be wasting your ad spend every month.  Case Study We recently began running monthly Facebook ads for a social media management client.  Once we gained access to their Facebook business manager we were able to see their previous ad spend reports.  From there reports...

Don’t be intimidated by Instagram analytics!  Professional Instagram managers like Green Bag Designs spend a great deal of time and energy deep diving into analytics in the back end of social profiles.  For those of you who just need the basics, keep reading!  For those who would like to nerd out with us, book a training session here. Why do Analytics Matter? Simply put, analytics matter because the entire purpose of Instagram for your business is to help grow your business. ...

Myths about social media run rampant in today's marketing world.  Most businesses are aware they should be on social media in some capacity but feel overwhelmed in trying to navigate it.  If you find yourself in this boat, sit back, take a deep breath and learn the truth behind a few of the biggest myths: Myth One:  A Tech Savvy Family Member or “Intern” Can Run My Business’ Social Media Truth:  A tech-savvy teenager or job-hungry interns may impress you...

Have you mocked up a vision board for your business?  We've tried scrapbooking, jotting lists, creating a vision board, you name it!  This year, we decided to mock up our vision on Pinterest boards: Check them out here! This year we're hyperfocused on two things for our business: loving our clients and saving our Benjamins.  We've pinned a ton of resources about showing our amazing clients that we love them with all of our hearts, and some savings guides to crunch...

In my previous blog posts, I’ve gone over the ways your small business can use Facebook, Twitter, Instagram, and Video to reach potential clients. One social media platform that is discussed less often is Google Plus. Google and SEO: Google Plus has a much smaller market share than the prominent social media outlets like Facebook or Twitter. However, one of the main benefits to creating a Google Plus page is that it can help the Search Engine Optimization (SEO, which I discussed...

Social media is a great way to expose new customers to your small business. According to Digitalsherpa, 63% of users prefer to be able to access information about businesses through social media searches. My past blog posts have focused on Facebook, Twitter, and Instagram. Now it’s time to discuss video, which can be incorporated into all of these social media platforms. Videos in Social Media: Now that video equipment is affordable and accessible through smartphones and GoPro cameras, videos have become a...

Now that we’ve already discussed Facebook, Twitter, and for your small business, it’s time to talk about Instagram. Instagram is a photo sharing social media tool, with over 400 million active monthly users. Cross-link: One of the best ways to use Instagram for your business is to cross-link it through other social media platforms. Each platform promotes the other in order to broadcast a cohesive message and consistent branding. Consistency: It’s important to be consistent with the way you post. Followers will want to see...