Author: Amber Forbes

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Digital marketing is ever-changing, but your current marketing strategy may not need a total overhaul to keep up with current trends. Sometimes it just takes a bit of fine-tuning to keep your business booming.  Instagram: Consider implementing shoppable posts in your feed. 54% of users research products on socials before they make purchases. If you sell a product, make it easier for consumers to get to your store by linking directly to your merchandise through your social posts, stories, and Instagram...

Republishing blog posts is a great way to freshen up insights, strengthen your website’s SEO, and get new eyes on your business's most popular content and advice.  Think about it: you’ve taken the time and worked hard on creating content. It makes sense to recycle your efforts when the articles are still relevant and applicable.  Republishing blog posts:  Refreshes your content in search engines and ranking results. Easily fills your content calendars without too much effort during busy times of the year. Updates your website...

Nestled in between the crazies of Black Friday and the lazies of Cyber Monday are the amazing shoppers of Small Business Saturday. Started by American Express back in 2010, Small Business Saturday has become a widely recognized national holiday and one of the busiest shopping days of the year.  But, don’t be deceived! Small Business Saturday is not just for small businesses who have products either. The Shop Local day applies to any small company, store, online product, or sole proprietorship...

As the old saying goes, if you build a Shopify store they will come, right?  Probably not. Especially if your Shopify store doesn’t have a solid Search Engine Optimization (SEO) strategy put into place. The main objective of a Shopify store is to find potential clients and convert them into loyal, repeat customers. Shopify SEO strategies will help search engines like Google find your store thereby helping shoppers find you as well. Maximize...

Are y’all as pumped about the holidays as we are?!? We’re in super festive moods, and we wanted to spread our Christmas cheer for all to hear by writing a locals only holiday gift guide!  Check out our locals only holiday gift guide loaded with affordable, high-quality products your family and friends will adore: Meeting & Market Candles: These fascinating candles are hand poured, cotton wicked, and come in the most insanely intoxicating scents like Blackberry Sage, Whiskey Barrel, Nag Champa...

Hi, y’all, it’s Amber, and I’m here to tell you my story on how I turned my hobby blog into an award winning business while only working part-time! Blogging has landed me incredible opportunities including features on The Today Show, Cosmopolitan, Parade, Country Living and more, and has given me gigs like my current position at Green Bag Designs. The biggest take away today? YOU CAN TURN YOUR HOBBY INTO A BUSINESS TOO! Believe it or not, my blog all started...