Holiday Business Ideas: Don’t let the Holidays Kick your Biz

It always amazes me how we go from goblins and gore to holiday cheer overnight. I went into Target on November 1st for some discount candy (don’t judge), and was met with a dreaded “Only 54 Days until Christmas!” sign in bright red and green. While green is my favorite color, I definitely did not want to see this wake-up call while still in a candy coma.

Are you struggling with holiday business ideas to keep you active during the holidays? The holidays affect every business differently; however, we can all prepare just a little bit more! Below you’ll find just a few quick holiday business ideas to help you reach your goals this holiday season:

  • Communicate your Holiday Hours:  Let your clients, staff, and mother know where you plan to be over the holiday season.  Giving a heads-up on your festive plans will let your clients get prepared for your absence, and allow you to prioritize the projects you take on before the year-end.  The best way to communicate this to your clients is to add it to the bottom of your email signature.  Also, contact clients directly who you have ongoing projects with, so they are prepared for your absence.  Make sure to also pin a post to the top of your facebook page, so clients can easily access your hours through social media.  Finally, add an out-of-office to your email and phone voicemail.  If possible, assign a contact that your clients can call in an emergency.
  • Maintain Momentum:  Now that you’ve decided when you’re taking off, make sure to stay focused when you’re on the clock.  It’s easy to get distracted with all of the parties and Festivus, so making a plan to stay focused is vital.  Create a to-do list of any projects that might overlap the holiday season, and set out a schedule to get them completed before your break.  There’s no way you want to be working during The National Dog Show Presented by Purina.  It’s Bailey’s favorite event of the season.
  • Thank your Clients:  Spread some of that holiday cheer yourself, and send your clients a heartfelt note.  We like sending out custom Thanksgiving Cards to let our clients know how much they mean to us.  It’s a great way to connect with clients you might not have met with in a while, and a nice way to reflect on all of the wins you’ve had with your clients throughout the year.  Want a custom design for your “thanks”giving card or holiday card?  I think you know who to call.
  • Prepare your Marketing Plan:  Just like we go from Goblins to Elves, we go from happy Santas to Champagne.  The end of the year is a great time to evaluate what promotions worked, and which ones were not so successful.  Write down all of the marketing efforts, and either try to figure out the Return on Investment for each, or rate from 1 – 10 based on your opinion of its level of success.  Not sure where to start?  Check out our Marketing Plan Consultations!

The team at Green Bag Designs wishes you and yours a wonderful Holiday Season, full of good cheer and hopefully a few moments to focus on what’s important: Family, friends, and good pie will.

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