View Post

Why your website needs an SSL Certificate – and how to get one

    This is not a drill! Don’t have an SSL Certificate? Google is going to flag your website this year! And it’s because Google loves us.  Your fav search engine loves you so much, they want to wrap a warm fuzzy blanket around you and make you feel secure. With its recent announcement, earlier this year, Google will flag …

View Post

Your Website Launch – Planning for the Big Event

Your website launch is a big event in your small business.  There’s a ton of work, preparation, late nights and early mornings leading up to your launch, and in the end you have a precious bundle of code.  It can be life-changing, and certainly cause for celebration!  Let’s talk about bringing your beautiful website launch into this world with a …

View Post

What is Search Engine Optimization?

This Search Engine Optimization phrase keeps getting thrown around. I often have people ask me, “What’s with SEO? Do I need it?” Who has two thumbs and knows the answer? This gal. SEO stands for “search engine optimization.” Search Engine being Google, Yahoo, and Bing, and Optimization being the process of getting “organic” traffic from these search engines. Organic traffic …

View Post

Holiday Business Ideas: Don’t let the Holidays Kick your Biz

It always amazes me how we go from goblins and gore to holiday cheer overnight. I went into Target on November 1st for some discount candy (don’t judge), and was met with a dreaded “Only 54 Days until Christmas!” sign in bright red and green. While green is my favorite color, I definitely did not want to see this wake-up …

View Post

Five things to do when you don’t have Wifi

I hope that you and your family weathered the storm! I know several lost power, cable and (gasp!) wifi. It’s difficult to think about your business while dealing with emergencies and natural disasters, so we’ve put together a list of five things you can do to help your business when you don’t have internet or power. Go Old School with …

View Post

Organization: Save Time, Decrease Stress

“Visible mess helps distract us from the true source of the disorder.” ― Marie Kondō, The Life-Changing Magic of Tidying Up At home, I do not typically take the lead on organizing – my husband likes to keep an orderly house. However, after I recently finished reading The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing …

View Post

Social Media and Your Business: Google Plus

In my previous blog posts, I’ve gone over the ways your small business can use Facebook, Twitter, Instagram, and Video to reach potential clients. One social media platform that is discussed less often is Google Plus. Google and SEO: Google Plus has a much smaller market share than the prominent social media outlets like Facebook or Twitter. However, one of …

View Post

Email Marketing for Your Small Business

Email marketing is an amazingly cost-effective way to communicate to a wide network of potential customers about your small business. If you are thinking about starting an e-newsletter for your business, here are a couple of basic ideas to help make it run smoothly: Make it easy to subscribe – and unsubscribe. Your website should feature a quick and easy …

View Post

Social Media and Your Business: Video – Vimeo, Youtube, Vine

Social media is a great way to expose new customers to your small business. According to Digitalsherpa, 63% of users prefer to be able to access information about businesses through social media searches. My past blog posts have focused on Facebook, Twitter, and Instagram. Now it’s time to discuss video, which can be incorporated into all of these social media …